Salary Insights for Health & Wellness Coaches

There are many opportunities for Health Coaches to create successful careers, and not just in a private coaching business:

Become a social media wellness influencer

Influencer marketing is a new career option, but it doesn’t show signs of going away anytime soon! People look to influencers for advice and guidance, often around wellness practices or products. Use your Health Coach training and expertise to become an influential resource and build your social media presence. 

Create a blog with brand partnerships

If you love to write, create recipes, share lifestyle tips – or all of the above – creating a blog as a Health Coach is a great option. Similar to becoming a social media wellness influencer, you can align your Health Coach brand with other brands to create paid opportunities for promotion on your blog or website.

Lead wellness-focused retreats all over the world

Global wellness tourism is estimated to become worth over $1 trillion by 2027, which means incredible opportunities for Health Coaches. Lead or curate retreats, provide Health Coach services at a hotel or spa, or create your own wellness-focused destination, like IIN graduate Miriam Rodriguez Marquez in Nicaragua.

Open a health-focused restaurant or meal delivery service

Capitalize on the growing interest in health and wellness by opening a restaurant with healthier food options, or a meal delivery service that brings healthy food right to someone’s door, like IIN graduate and co-founder of Sakara Life, Danielle DuBoise. Many popular fast-food chains have altered their menus to align with customer’s health goals, and there’s a continued need for healthier takeout and dine-in options (especially as interest in healthy travel grows).

Create a corporate wellness practice

Workplace wellness is a growing sector of the market, with research demonstrating the benefits of workplace programs to improve employee wellness, reduce healthcare costs and absenteeism, and improve productivity. Health Coaches can lead group sessions, as well as provide guidance on how to create healthier habits at work and create better work-life balance (even when working remotely!).

Become a published author

A great way to share your expertise with a large audience, writing a book is an option many Health Coaches pursue! Whether it’s a cookbook, a personal storytelling of your own health journey, or anything in between, becoming a published author demonstrates your dedication to your passion. Plus, IIN offers a book-writing course for Health Coaches – check out LaunchYour Dream Book.

Get involved in local health advocacy

Health Coaches are experts in more than just healthy eating—they can advocate for all aspects of a healthy life! Health Coaches can get involved with local schools to influence healthier eating, or attend meetings with local representatives to ask for support in making your environment as healthy as possible, from improving access to healthy food to increasing community safety with more bike lanes, sidewalks, and street lamps.

Develop healthy food, beauty, fitness, or self-care products

Health Coaches are equipped with the knowledge and inspiration to create wellness products they know will help people lead healthier, happier lives. IIN graduate Jil Larsen built a juice bar in the heart of NYC’s financial district; IIN graduate Melissa Wood founded her own workout brand and method; IIN graduate Agatha Achindu grew her baby food company exponentially; and IIN graduate Bobbi Brown created her own line of supplements for beauty from the inside out.